Supercharge your website
Author: Patient News, a dental-specific marketing company in Canada and USA
Connect with Patient News via our Dental Business Directory
Increase New-Patient Flow With An Outstanding Website
When you’re looking to dominate your online space and get more new patients from your website, it’s crucial that you:
1. Create A Digital Front Door That Wows Potential Patients.
Let’s look at some ways to optimize the user experience on your practice website so potential patients can find what they want and need:
- Use a clean and simple design to help visitors easily navigate the website.
- Avoid clutter that distracts the eye, causes confusion, interrupts the decision-making process, and distracts the visitor from doing what you want – calling or scheduling an appointment!
- Make your website mobile-friendly to ensure visitors can easily navigate and access information, regardless of their device.
- Optimize website speed with a fast-loading website that improves user experience and search engine rankings.
- Ensure crystal-clear readability with easily readable fonts and proper line spacing. Easy-to- understand content increases the likelihood of visitors following the directed action – scheduling an appointment! – and becoming potential patients.
- Have fun showing the practice’s personality. Beyond the landing page, most visitors will check out your About Us section, so include smiling, happy images of team members!
2. Showcase Satisfied Patients To Win Over New Ones.
Displaying stellar reviews on your site goes a long way toward building trust and reassuring potential patients that they are making the right choice. To get the most out of reviews, be sure to include patients who’ve had a variety of dental treatments.
3. Recognize The Importance Of Instant Responsiveness.
Stay accessible to potential patients with instant response times and ensure that your website is designed for smooth communication. Provide multiple ways to contact your practice, such as phone, email, or online chat. Use call tracking lines to collect instant missed alerts, so the office can respond quickly when a call isn’t answered – and when a quality patient hangs up without scheduling.
4. Craft A Compelling Online Presence That Converts Visitors Into Patients.
An effective online presence is one that engages, motivates, and is optimized to convert. It’s essential to craft persuasive content that speaks directly to potential patients, identifying their pain points, desires, and motivations to create content that resonates with them. Finally, it’s important to use tracking technology to monitor your website’s performance and new-patient call handling to gather data on user behavior.
Looking for help with the above? Get in touch with our Patient NEWS® experts and learn how to take your online presence to the next level with a FREE CONSULTATION. With 30 years of experience in helping dental practices and DSOs stand out and grow, we can help you succeed!
About the Author:
Patient NEWS is a great company to work with. They have been exclusively helping dentists and DSOs stand out and grow since 1993. Solutions include targeted, superior direct mail and digital marketing programs, plus Practice ZEBRA® marketing software for call tracking and scoring, automated communications, and tracking campaign ROI down to the penny on what patients spend in production. Find out more about their stellar reputation at www.patientnews.com.
Connect with Patient News via our Dental Business Directory
