3 (un)popular opinions on dental marketing
Author: Patient News, a dental-specific marketing company in Canada and USA
Connect with Patient News via our Dental Business Directory
Learn What It Takes To Be Successful Online
A digital presence is a must for every dental practice, but is it sufficient to just “be online”?
Simply put: No. Consider the fact that your practice’s online presence informs, educates, differentiates, and builds patient relationships. This makes a beautiful, fast, informative, and strategic website absolutely vital for practice growth.
Looking for tips on how to improve, strengthen, and optimize your site? Let’s start by taking a look at three common opinions dental practice owners have about what it takes to succeed online.
#1: “Digital marketing is a slow process. It doesn’t bring instant business.”
Imagine having the superpower to get your practice on the first page of Google SERP (search engine results page) in one day. Google Ads campaigns allow exactly this! Digital marketing enables practice owners to target specific buyers, allowing your practice to stand out to said buyers when they’re looking for dental care.
#2: “I already have a website for digital presence; I don’t need pay-per-click (PPC) ads.”
Studies show PPC visitors are 50% more likely to take an action, such as visit your website, call your practice, etc., when compared to organic visitors.
Running a successful campaign on Google considers multiple metrics, from click-through rate (CTR) to cost-per-click (CPC), to ensure you get the most from your investment. While CTR is a percentage of impressions that resulted in a click, CPC is derived from your total cost of advertising and is divided by the number of clicks/actions taken, providing an accurate representation of your spend. That’s why you don’t pay until someone clicks through to your website, ensuring you only ‘pay-per-click!’
# 3: “My website looks beautiful; I don’t need to improve it.”
That may be true, but does it attract new patients? Poor navigation impacts conversion. If your contact information isn’t easy to find or your beautiful images are slow to load on mobile devices, this will cause poor conversion (Fact: Our websites use Turbo Technology and are the fastest in dentistry!).
Website conversion optimization refers to the collection of contact leads, calls, appointment booking form completions, consultations, and other actions you want visitors to take. This is where web design and user experiences come in! When users find your site, they want to see what they’re looking for – quickly.
A call to action such as “Book Appointment” or “Call Now” should be positioned at the top of your website’s page and look like a button for higher conversions.
Looking for help with the above? Get in touch with our Patient NEWS® experts and learn how to take your online presence to the next level with a FREE CONSULTATION. With 30 years of experience in helping dental practices and DSOs stand out and grow, we can help you succeed!
About the Author:
Patient NEWS is a great company to work with. They have been exclusively helping dentists and DSOs stand out and grow since 1993. Solutions include targeted, superior direct mail and digital marketing programs, plus Practice ZEBRA® marketing software for call tracking and scoring, automated communications, and tracking campaign ROI down to the penny on what patients spend in production. Find out more about their stellar reputation at www.patientnews.com.
Connect with Patient News via our Dental Business Directory
